VALUE PROPOSITION AND CUSTOMER BENEFIT:

The idea of value propositions lies at the very heart of marketing. Value propositions is a set of benefits which a brand or product promises to deliver to its customers to satisfy their needs. 
Customer perceived value is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and perceived alternatives.

SUN SAFETY IS NEVER OUT OF SEASON:

Using sunscreen in today's environment is a necessity for all the girls and women. If applying a cream can be a preventive measure from harmful skin problems and cancer like diseases I believe every women should go for it. Lakme provides a wide variety of sunscreens for its wide range of consumers. 
Lakme sun expert or the UV lotion a broad spectrum sunscreen formulation which contains SPF 24 and PA++ that shields skin from from rays. Anti-oxidant rich ingredients such as cucumber and vitamin B3 prevents pigmentation, dark spots and sun damage.

Some features of lakme sun expert:

>It’s not at all oily.
>Did not cause any breakout on face.
>Skin doesn’t tan much even after sustained sun exposure.
>The fragrance is citrusy kind, awesome one.
>It contains PA ++
>It gives you a cooling effect when applied.
>Contains lemongrass and cucumber extracts which refreshes you.>Packaging also plays a good role in creating a value of its own in the market.