ANALYZING CONSUMER AND BUSINESS MARKET:
Both melanoma and non-melanoma skin cancers (NMSC) are becoming increasingly prevalent. Sunburn also accounts for a significant amount of lost work hours, resulting in an estimated economic impact for lost work and treatment in excess of $10 million . Preventive measures against skin cancers and sunburn include sun avoidance during the peak hours, wearing protective clothing, and using sunscreen.
The cost of sunscreen, especially in the setting of daily use, can be expensive and unmanageable for certain patients who require daily protection
Sunscreen use habits can vary by region, education level, socioeconomic status (SES), racial/ethnic background, and age.
Lakme as a brand for its sunscreen pays a good amount of attention, though lakme is brand particularly for a niche segment and its loyal customers. But also Lakme is focusing on its sunscreen and making more people particularly the girls and women know about its innovations be it through advertisements on television or any other medium.
India is a place with different climates and geographical conditions, also Australia on other hand posses other different climatic conditions therefore lakme produces different sunscreens considering climates as one options.
Also lakme sunscreen considers various skin types and then operates by providing particular type of sunscreens in particular places.
Although the use of sunscreen for skin cancer prevention has been a topic heavily discussed in the media, there is little attention paid to the market availability of sunscreen and its possible effect on sunscreen usage. I believe that Lakme will continue to grow the same way its growing.
When we analyse the business market for the product Lakme, it is seen that Lakme follows a B2B2C (Business to Business to Consumers) marketing system. There are wholesalers and retailers involved in the distribution process before a sunscreen reaches to the final consumer.
Lakme brand of a sunscreen contacts its customers through business to the business and consumers. Starting from the basic of how the markets can be analyzed:
Both melanoma and non-melanoma skin cancers (NMSC) are becoming increasingly prevalent. Sunburn also accounts for a significant amount of lost work hours, resulting in an estimated economic impact for lost work and treatment in excess of $10 million . Preventive measures against skin cancers and sunburn include sun avoidance during the peak hours, wearing protective clothing, and using sunscreen.
The cost of sunscreen, especially in the setting of daily use, can be expensive and unmanageable for certain patients who require daily protection
Sunscreen use habits can vary by region, education level, socioeconomic status (SES), racial/ethnic background, and age.
Lakme as a brand for its sunscreen pays a good amount of attention, though lakme is brand particularly for a niche segment and its loyal customers. But also Lakme is focusing on its sunscreen and making more people particularly the girls and women know about its innovations be it through advertisements on television or any other medium.
India is a place with different climates and geographical conditions, also Australia on other hand posses other different climatic conditions therefore lakme produces different sunscreens considering climates as one options.
Also lakme sunscreen considers various skin types and then operates by providing particular type of sunscreens in particular places.
Although the use of sunscreen for skin cancer prevention has been a topic heavily discussed in the media, there is little attention paid to the market availability of sunscreen and its possible effect on sunscreen usage. I believe that Lakme will continue to grow the same way its growing.
When we analyse the business market for the product Lakme, it is seen that Lakme follows a B2B2C (Business to Business to Consumers) marketing system. There are wholesalers and retailers involved in the distribution process before a sunscreen reaches to the final consumer.
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