COMPETITION-
Competition can be understood by a 3 C model that includes Customer(choices), Competitors(direct competition), Company. Customers makes choices by evaluating the alternatives. Competitors will offer exactly the similar kind of products.
Company involves the basic product which comes from a firm, hence placed in the company.
Lakme has seen a lot of entrants.
self tanning products
Competition for lakme are sunscreens of many other brands such as Lotus,VlCC,Nivea etc. by lowering their prices or by providing discounts or by launching the product possessing same attributes as the lakme sunscreen but lakme has maintained its own position in the market which will most probably gain more and more importance in the coming future.
Competition can be understood by a 3 C model that includes Customer(choices), Competitors(direct competition), Company. Customers makes choices by evaluating the alternatives. Competitors will offer exactly the similar kind of products.
Company involves the basic product which comes from a firm, hence placed in the company.
Lakme has seen a lot of entrants.
Sunscreen is functionally independent, so there is little direct competition for the specific product function.
Some indirect competitors include:
self tanning products
protective clothing
shelters (tents etc.)
Sunscreen brands are beginning to cater to more specific demographics as the health care tend rises.
Competition for lakme are sunscreens of many other brands such as Lotus,VlCC,Nivea etc. by lowering their prices or by providing discounts or by launching the product possessing same attributes as the lakme sunscreen but lakme has maintained its own position in the market which will most probably gain more and more importance in the coming future. 
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