PRODUCT HIERARCHY:
The product is divided into six levels or stages. It starts from:
Requirement- the basic requirement comes under it and for consumers of this product the basic requirement is protection from the harmful sun rays.
Category: All the product that satisfy a core need with reasonable effectiveness. Lakme sunscreen uses natural ingredients, gives protection and leaves skin flawless and glossy.
Sub-category: That means a certain functional coherence, for ex. financial instruments.
Brand: To which the product belongs. For ex. lakme sunscreen
Brand variant: A group of items within a product line that share one of several possible forms of the product.
Brand variant STOCK KEEPING UNITS: A distinct unit within a brand or product line distinguishable by size,price,appearance, or some other attribute. Lakme sunscreen has been divided into many shapes and sizes (bottles), also for different types of skins.
PRODUCT SYSTEM AND MIXES-
LAKME sunscreen comes under a category of PERSONAL CARE products.
The product is divided into six levels or stages. It starts from:
Requirement- the basic requirement comes under it and for consumers of this product the basic requirement is protection from the harmful sun rays.
Category: All the product that satisfy a core need with reasonable effectiveness. Lakme sunscreen uses natural ingredients, gives protection and leaves skin flawless and glossy.
Sub-category: That means a certain functional coherence, for ex. financial instruments.
Brand: To which the product belongs. For ex. lakme sunscreen
Brand variant: A group of items within a product line that share one of several possible forms of the product.
Brand variant STOCK KEEPING UNITS: A distinct unit within a brand or product line distinguishable by size,price,appearance, or some other attribute. Lakme sunscreen has been divided into many shapes and sizes (bottles), also for different types of skins.
PRODUCT SYSTEM AND MIXES-
LAKME sunscreen comes under a category of PERSONAL CARE products.
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