DISTRIBUTION OF THE PRODUCT-
Managing Retailing, Wholesaling, and Logistics:
Retailing:
Retailing includes all the activities in selling goods or services directly to final consumers. There are two types of retailers, the store retailers and the non-store retailers. Major types of store retailers are specialty store, department store, supermarket, convenience store, drug store, discount store, extreme value or f=hard-discount store, off-price retailer, superstore, catalog showroom.
Channels:
Retailers must decide which channels to employ to reach their customers based on target market analysis and Lakme targeted women and girls for its sunscreen . Then comes the product assortment which must match the shopping expectations of the customers such as skin damage or protection from the harmful UV rays. After the product assortment is the procurement and lastly the price.
Wholesaling:
Wholesaling includes all the activities in selling goods or services to those who buy for resale or business use. Wholesalers usually cover a larger trade area than retailers and like retailers, wholesalers must decide on target market, product assortment, procurement, price, promotion and place.
Market-Logistics Decisions:
The firm must make four important decisions related the order processing, warehousing, inventory, and the transportation. The best way to store and move goods and services to market destinations; to coordinate the activities of suppliers etc is done through market logistics.
Managing Retailing, Wholesaling, and Logistics:
Retailing:
Retailing includes all the activities in selling goods or services directly to final consumers. There are two types of retailers, the store retailers and the non-store retailers. Major types of store retailers are specialty store, department store, supermarket, convenience store, drug store, discount store, extreme value or f=hard-discount store, off-price retailer, superstore, catalog showroom.
Channels:
Retailers must decide which channels to employ to reach their customers based on target market analysis and Lakme targeted women and girls for its sunscreen . Then comes the product assortment which must match the shopping expectations of the customers such as skin damage or protection from the harmful UV rays. After the product assortment is the procurement and lastly the price.
Wholesaling:
Wholesaling includes all the activities in selling goods or services to those who buy for resale or business use. Wholesalers usually cover a larger trade area than retailers and like retailers, wholesalers must decide on target market, product assortment, procurement, price, promotion and place.
Market-Logistics Decisions:
The firm must make four important decisions related the order processing, warehousing, inventory, and the transportation. The best way to store and move goods and services to market destinations; to coordinate the activities of suppliers etc is done through market logistics.
Distribution places are : Hyper markets Super markets Departmental stores Other distribution places are : Food stores Cosmetic discounters Ware house clubs. Beauty salons Lakme distribution merged with HUL. HUL is having 3000 distributors around the country and lakme have 1000 distributors.
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