PACKAGING:
Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.
Private label brand is a brand that retailers and wholesalers develop.
Lakme sunscreen comes in various shapes and sizes keeping in mind the consumers likes and portability of the product. Also packaging is done in such a way which grabs the attention of the consumer mentioning all the necessary details of the product on the container.
There are sufficient number of sunscreens packed in the same color packs but the consumer is able to recognize its lakme sunscreen. And I think this is something what Lakme as a brand has achieved.
Private label brand is a brand that retailers and wholesalers develop.
Lakme sunscreen comes in various shapes and sizes keeping in mind the consumers likes and portability of the product. Also packaging is done in such a way which grabs the attention of the consumer mentioning all the necessary details of the product on the container.
There are sufficient number of sunscreens packed in the same color packs but the consumer is able to recognize its lakme sunscreen. And I think this is something what Lakme as a brand has achieved.
No comments:
Post a Comment